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Free tools · Audits · Calculators · Benchmarks

Free marketing tools that tell it straight.

Calculators, audits and benchmarks for Australian marketers and business owners. No sign-up needed to use them.

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4Leak finders 3Benchmark tools 2Just for fun
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Lead Leak Audit

25 questions to grade your follow-up, CRM and reactivation.

Then try

What slow replies and missed calls cost you every year.

Open Lead Leak Audit →

Find your leaks

See where leads and revenue are slipping away.

Audit

Lead Leak Audit

25 questions to grade your follow-up, CRM and reactivation.

Open the tool Calculator

Revenue Rescue

What slow replies and missed calls cost you every year.

Open the tool Scorecard

Is Your Website Costing You Leads?

A quick self-check plus an optional live speed test.

Open the tool Detector

Agency BS Detector

Paste a proposal and see the red flags, in your browser only.

Open the tool

Benchmarks and data

Published figures, with sources.

So you can plan, and cite them.

Data

CPC Inflation Tracker

Ad costs by industry and year, with sources.

Open the tool Calculator

What Your Marketing Budget Buys

Channel split and indicative results at your budget.

Open the tool Estimator

SEO Timeline Reality Check

A realistic month-by-month organic traffic curve.

Open the tool

Just for fun

For anyone who lives in marketing meetings.

Share them with someone who does.

Game

Marketing Buzzword Bingo

Your next meeting, now with a scorecard.

Open the tool Generator

Marketing Job Title Generator

Absurd titles for your LinkedIn headline.

Open the tool

Found a leak?

Want the leaks fixed, not just found?

Firestarter runs CRM, paid media, SEO and Reignite database reactivation.

Talk to Firestarter →

Or call 02 5944 1133