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Free audit · Firestarter

How many leads are leaking out the back?

Twenty-five honest questions. One grade, your weakest spots, and the three fixes worth doing first.

About 5 minutes, by our own estimateGrade free, no email needed
25Questions
5Categories
1Grade
3Fixes first
The audit

A normal week, not your best day.

Built for Aussie businesses that live on enquiries: loans and finance, trades, real estate and services. Answer for how things run on a normal week, not on your best day.

Lead Leak Audit

Five categories, five questions each. Yes, Sometimes or No.

Optional

Put a dollar figure on it

Add both to see an indicative revenue-leak range next to your grade.

Firestarter assumptions behind the dollar range (edit them)

These are Firestarter's own rules of thumb, not published statistics. Change them to suit your business.

Your progress
0 of 25 answered

    Your grade, overall score and dollar range show straight away. No email needed.

    Your result

    Your lead leak grade, no email needed.

    Lead Leak Audit

    Indicative only. Built by Firestarter · firestarter.com.au
    Your lead leak grade
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    Talk to Firestarter
    Full report

    Get your full report. It's free.

    Your score in all five categories, plus the three fixes worth doing first, picked from the answers you just gave. Free.

    We send Firestarter your first name, email, overall score, grade and category scores, so we can follow up. Unsubscribe any time. See our privacy policy.

    Method

    How this works.

    Scoring

    Each answer scores Yes = 2, Sometimes = 1, No = 0. Each of the five categories has 5 questions, so scores out of 10, shown as a percentage. The overall score is the average of all 25.

    Grade

    A: 85% and over. B: 70 to 84%. C: 55 to 69%. D: 40 to 54%. F: under 40%.

    Fixes

    We take your three weakest categories and give you the most valuable action for each, based on the specific questions you answered No or Sometimes to. Ties go to the category with more No answers.

    The dollar range (indicative, not a prediction)

    If you enter leads and sale value, we work from these stated assumptions, which are Firestarter's own rules of thumb and not published statistics:

    • A well-run follow-up process would close about 20% of your leads (default; editable).
    • Your process gap (100% minus your overall score) causes between 25% and 60% of that potential to leak, shown as a low to high range (defaults; editable).
    • The range is annualised (x12) and rounded.

    Formula: leads × sale value × ideal close rate (default 20%) × gap × share leaking (default 25% to 60%) × 12. You can edit all three assumptions above the button. Your industry, lead quality and average deal cycle will move the real number a lot. Treat it as a conversation starter. This audit is a self-assessment and uses no third-party statistics.

    Reignite by Firestarter

    Found leaks? Start with your database.

    Old enquiries, lost quotes and cold customers are the cheapest revenue you'll ever chase. Reignite, Firestarter's database reactivation system, uses AI SMS to re-engage them, qualify who's ready and book them in.

    Reactivate my database
    Database reactivation · AI SMS