Skip to content
Free tool · Firestarter

Is that proposal full of it?

Paste your agency's pitch, get a BS score in seconds and walk into the next meeting with the right questions. Your text never leaves your browser.

Check a proposal
Runs in your browserYour text is never sentNo sign-up
16Rules checked
100Point score
5Verdicts
0Words sent
The detector

Paste the pitch. Get the questions.

Paste a proposal, pitch or audit. It's checked right here on this page: your text is never uploaded, logged or sent anywhere. No sign-up.

Agency BS Detector

Checked privately in your browser · firestarter.com.au

BS score
—/100Paste copy to score0/100
Private by design

Your pasted text stays on this page. It is never uploaded, logged or sent to us or anyone else, including if you ask for a second opinion below.

Your result
Paste it, then detect.

You get a score out of 100, a verdict, every flagged phrase and the questions to ask. Higher means more BS.

The five verdicts
  • Refreshingly clean 0–19
  • Mostly fair dinkum 20–39
  • Getting sus 40–59
  • Proper dodgy 60–79
  • Run. Now. 80–100
Verdict

What it found
Raise these first
    Method

    How this works.

    Your text is checked against 16 plain-English rules, right here in your browser. Red flags and missing basics add to the score, green flags take points off, and the score is clamped between 0 and 100.

    Red flags

    Buzzword jargon, vanity metrics, guaranteed-result promises, long minimum terms, hard exits and auto-renewals. Repeats add a little extra, up to a limit. Vanity metrics weigh less if the text also talks about conversions, revenue, ROI or similar outcomes.

    Missing basics

    Each of these adds to the score when it's absent: tracking or attribution, named deliverables, a reporting cadence, and actual pricing.

    Green flags

    KPIs and targets tied to revenue, a defined scope, month-to-month terms, tracking setup, and you owning your accounts. Each one takes points off.

    Limits, and your privacy

    This is keyword matching, not judgement. A good agency can trip a rule and a slippery one can dodge it, so treat the score as a prompt for questions, not a verdict on the agency. The score and verdicts are our own heuristic; no industry statistics are used or implied. The whole check runs in your browser and your pasted text is never sent to Firestarter or anyone else.

    Optional · Free

    Want a second opinion? No BS, no charge.

    Leave your first name and email and a Firestarter strategist will get in touch to go through the proposal with you. Your result above stays yours either way.

    We send Firestarter your first name, email, BS score, verdict, and how many red flags, missing basics and green flags it found. Your pasted text stays in your browser and is never sent to us. See our privacy policy.

    Free proposal review

    Got a pitch on the table? Get a straight read.

    Before you sign anything, talk it through with Firestarter. We'll go through the proposal with you in plain English, free, and tell you what we'd push back on.

    Talk to Firestarter
    Free · Plain English