Advertising · Meta & Google · Buyer-Trained

Most Ads Chase Clicks.Yours Will Chase Buyers.

We don't launch ads and hope. We feed your actual sales — every closed deal, not every click — back to Meta and Google, so the algorithms learn what your buyer looks like. New leads that look like the people who already pay you.

8 leadsIn the first 24 hours of a broker's first campaign
$93 CPAOn a campaign that made $155K in two months
<60sEvery ad lead answered by AI, day or night
How It Works

Here's exactlyhow it works.

01

Your Sales History Reveals Your Buyer

Before a dollar of spend goes out, we study who actually buys from you — which customers, which offers, at what value. Most agencies guess at this. We measure it, then build the campaign around it.

02

Your Sales Train the Ads

Every real sale gets fed back to Meta and Google through their conversion APIs. Not clicks. Not form-fills. Sales. The algorithms stop hunting for people who browse and start hunting for people who pay.

03

New Leads Land in a Running Machine

Every ad lead is answered by AI in under 60 seconds, qualified, and booked straight into your sales team's calendar — day or night. No leaky bucket under the new tap.

Run the Numbers

We optimise for one number.Revenue.

Clicks are cheap. Leads are easy. Neither pays your bills.

Most campaigns are judged on cost per lead — ours are judged on revenue per dollar spent, because that's the only number the ads are trained on and the only number we report. If we can't make that number work for your business, we'll tell you straight.

What Clients Say

Real results.Real businesses.

“

We'd never advertised before, then we got 8 leads in the first 24 hours!

MB
Mortgage BrokerFirst ad campaign with Firestarter
“

628 new members, each paying $99, generated $155K in revenue in the first two months — costing $93 each, or slightly better than free!

AE
Aland Equity GroupMembership growth campaign
The Questions Everyone Asks

Fair questions.Straight answers.

How fast until we see leads?

Fast. The mortgage broker above got 8 leads in the first 24 hours of their first campaign. Realistically: first leads within days of launch, with performance compounding over the first 4–6 weeks as your sales data trains the algorithm harder.

What makes this different from our last agency's ads?

Most agencies optimise for what the platforms show them: clicks and cheap leads. We close the loop — actual sales go back to Meta and Google, so the machine learns from the only event that matters. Same platforms, completely different signal.

What does it cost?

$3,000/month management, ad spend separate and always in your own ad account — you own the data and the audiences. Month-to-month, 30-day notice, no lock-in.

What happens to the leads the ads generate?

They're answered by AI in under 60 seconds, qualified, and booked into your calendar — day or night. Speed to lead is where most ad budgets die — ours is where they compound.

Let's Talk

Ready for ads that chase buyers, not browsers?

We start with your sales data and show you exactly what a buyer-trained campaign would look like — audience, angle and expected cost per sale — before you spend a dollar.

No deck. No pitch. Just the numbers.


Or Call Direct
02 5944 1133

Available 24/7 — Amber, our AI, answers every call. Or talk to the humans during business hours.

Talk to Us

We'll call within one business hour. Amber — our AI — is available 24/7.

We've got your details.

Someone will call you very shortly to talk through your next campaign.

Buyer-Trained Ads · Judged on Revenue

Ready to see buyers — not browsers?

If we can't make the numbers work for your business, we'll tell you straight.

Talk Ads With Us →

Your ad account · Your data · No lock-in

FIRESTARTER